Uncover what your clients value and earn their trust.

It's not enough to tell clients your cybersecurity solution stopped thousands of threats at a QBR. The key is to tailor your communications around the value you bring to your clients.

Join Patrick Burgess as he explains how to translate cybersecurity data and benefits in ways that are meaningful to different audiences.

Patrick will share proven tactics for showing up as a business risk consultant and adapting onboarding, training and support for maximum influence.

By attending this webinar, you'll unlock best practices for:
  • Identifying what motivates different types of stakeholders.
  • Shifting from selling to consulting.
  • Engaging clients on your value throughout the lifecycle.

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SPEAKER


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Patrick Burgess

ISAO Executive Steering Committee Member
CompTIA